In collaboration with Cerberus Agency, I designed some speculative print/digital ads and preroll ad animations for Spartan Mosquito, a notable mosquito control product. Formerly known as Spartan Mosquito Eradicator, the client approached us looking for new marketing for their social media and website. As initial ideation, headlines and visual concepts played on the product’s notoriety as an “eradicator”, reimagining the product as different stylized forms of ultraviolence against the annoying, blood-sucking pests.
I created storyboards for preroll ad animations based on the print/digital ads. Below is an example of one of the preroll ads’ storyboard and finished animation. We drew inspiration from paper puppet stop motion animation to give a more playful spin on the ultraviolence. I used Photoshop and the office copy machine and paper to create some of the elements, textures, and end card, while compiling everything together and animating them in After Effects.